Q:         Is this just another gimmick?

A:         NO! We truly believe in what we are doing.  When we came up with this idea, it was like we “awakened” from unconsciousness into consciousness. It was as though a light switch was turned on and all of a sudden we could “see” how we are all connected and how much we shared, no matter where in the world you lived. From one day to the next it was as though we had stepped into a new world, where we knew with absolute certainty that what we do to one person, we do to all. And it was that knowledge and the belief in the Power of Words (on an emotional level, and on a quantum physics level) that led us to contribute our own positive energy into the world. We were also inspired by Dr. Masuru Emoto who demonstrated photographically the power of positive energy on water. As the human body is at least 70% water, we believe that if we surround the body with positive energy, then perhaps we can fundamentally change the way people think about themselves in a positive way.  We didn’t even really know what we had created until later, when people were telling us of the effects. In the end, trying to define what we have, the word “intentional” best described our process and what we are trying to accomplish. That’s how we came to describe these as Intentional^TM products.

Q:         What makes Creo Mundi Intentional^TM products different?

A:         It is the Power of (Intentional^TM) Words and how positive, intentional words can uplift, motivate, exhilarate and even galvanize change. Inspired by the belief that it is much better to be surrounded by loving, compassionate thoughts to help reinforce our own positive actions and feelings and remind us to speak kindly to our inner selves, our Intentional^TM clothing will literally embrace the wearer with positive, affirmative feeling and action words. In languages from around the world (15 most commonly used languages). A “universal hug” as one medicine woman described it. From the inside out – literally, printed on the inside of our clothing.  That’s what should be important to all of us – what’s on the inside. The belief that no matter who you are or where you live we all share a common consciousness in wanting to be better people, to make a difference in the world, to have food in our bellies, a roof over our heads, to make a living for ourselves and our families.

Q:         How did you choose the words? How many words do you have?

A:         We didn’t really choose them. The words chose us (yes I know, that sounds a little “out there”, but it’s true). We have 8 core words (in the logo) that have been translated into a total of 15 languages including English, and 99 other words that are different from the core words. In all, including the translations, there are over 200 positive words in 15 languages from around the world on each and every shirt.

When we created the logo we “knew” what words to embed in the DNA double helix that travels through the earth – Gratitude Compassion Love Hope Peace Health Tolerance and Acceptance.  These are feelings and aspirations that we all want for ourselves, for our families, for loved ones – no matter where you live in the world, the colour of your skin, or how much money is in your pocket. These are the words that we had translated into 14 other languages (the most commonly used languages in the world) so that we could be as world-inclusive as possible. One young woman, a teenager, looked at these words and exclaimed “these are the words of life!” That was the most beautiful description of our core words that we have heard so far.

The list of all the other words in our design, 99 of them, was completed in little less than 15 minutes.  At the end of that initial writing of the list, we would try and add a word, and then think “hmm, nope”. Add another, “nope”. After multiple tries to expand this list we realized that the original list of words came from a space beyond ourselves. There wasn’t much point in trying to mess with the Universe on this!!! So that was how we ended up with our words.

Q:         How do these products help someone change their life?

A:         The problem for many people is the never-ending feedback loop of negativity they surround themselves with – whether in the form of negative self-talk, being surrounded by negative people, a negative job … whatever that negative energy may be.  We believe our products help that person refocus that loop of negative energy into a loop of positive energy.  Our concept is about being Intentional – it’s about being conscious and aware of the choices you make each day, each hour. What we do is add positive Intention to our products. Intention is characterized by conscious design or purpose. It is using the Power of Words to create a desired outcome.  By using words to set an intention, we invoke Universal energy to move in a certain direction. In the Creo Mundi clothing for example, we created the Intent, consciously, that people wearing or using our products would feel more positive energy. We then created an Intentional^TM design that is trademarked and patent-pending, and has over 200 positive words in 15 languages from around the world printed on the inside of the clothing to help create that desired outcome. Our manufacturer (in Canada) believes in our concept enough to ask at the start of each production run that our shirts generate additional love, hope and courage for the wearer. And our screen printer does the same. Then when you make a conscious choice to be surrounded by this positive energy, the Intent is amplified.

That is the Power of Intention!

For the protein, again there was the conscious intent in developing this protein formula that people would experience enhanced Performance, Balance, and Vitality. This is also in the design of the label to add Intent to the product. And that Intention is then amplified by the consumer making a conscious choice to drink Creo Mundi protein on a regular basis or to be surrounded by positive energy by choosing to wear our shirts (or whatever else we produce down the road).  Basically, these Intentional products help people remain focused on their goals, and remind them to speak kindly to their inner selves. 

Q:         How does it work?

A:         At its simplest explanation, it is the Power of Words and how words make us feel. The saying “sticks and stones may break my bones but words will never hurt me” is completely untrue as no doubt many people have all experienced the pain of words at some point in their lives, either as children or as adults. At its most complex explanation, our concept is about quantum physics and the fact that everything is energy – and how high vibrational energy like that found in positive words affects the body.  We have spent a lot of energy ourselves trying to understand how our concept works the past year. In the end, we realized that it really doesn’t matter how it works, just that it does for people who are open to possibilities.  Perhaps it is our belief in the Power of Words that gives our shirts the energy. Perhaps it works for people because once they have the shirt on their subconscious starts looking for positive events to reinforce their belief. We don’t know. There are many experts out there that can perhaps explain the phenomenon. To us, all that matters is that we are already starting to see a difference in the lives of people who have tried the shirts with open minds.  

Q:         What can people take away from this?

A:         Our products help push people in the direction they already want to go … which is in a positive direction.   We have opened the possibility with our concept that we can change the way people think about themselves by being surrounded by loving, compassionate thoughts and words instead of negative. And if we change the way we think about ourselves, we will change the way we think about others. And if we change the way we think about ourselves and others, we will live in a world where the extraordinary becomes ordinary…and what a wonderful world that would be!

Q:         What does your logo mean?

A:         Our logo incorporates the concept of the Power of Words– it is the double-helix, horizontally, through the earth (to encompass us all), with our core words Gratitude Compassion Love Hope Peace Health Tolerance and Acceptance woven into the helix. Our company name comes from the Latin words “Creo” (to create) and “Mundi” (universe).

Q:         Are you promoting your clothes as “magical’?

A:         No – our clothes won’t stop bullets, they won’t lift people out of poverty. But if we can offer inspiration and hope – even if only subliminally, so that perhaps we give the person in a bad situation the courage to take the steps to get them out of where they are and into something better. Our clothes are not magical shields. But what we believe they will do is inspire people to take the steps that WILL get them their goals. We believe our concept will allow people to hold their heads a bit higher, stand a bit straighter, pull their shoulders back and face the world with more courage and hope. And if the person is able to carry that little bit more hope and courage and inspiration, maybe it will give them the courage to seek out funding sources to go to night school to get the education to get the job that WILL lift them out of poverty. Or give someone being abused the courage to pick up and leave. Or maybe it will give a child a little more courage and ability to ignore the taunts of a bully, or better yet, report the bully. And maybe if we have enough children wearing the clothing we won’t have bullies at all.

Q:         Do you really believe positive energy will make a difference to people?

A:         As a nurse I was witness to the response of the body to stress, including emotional stress which often uses negative words to beat the other person down. We could see the actual effects on the body of what prolonged stress would do. Eventually the body just breaks down – whether mentally or physically, under prolonged stress. Blood pressure rises. You catch more colds and flu. Multiple sclerosis is now thought to be triggered by severe stress. It is an immune disorder where the body attacks itself. Cancer cells are thought to be triggered by changes in the cell environment – changes that occur when the body is under prolonged stress. On the flip side, I’ve seen people who were told by their doctors they had only months to live – and years later were doing quite well thank you because they took a strong mental attitude and visualized helper cells attacking cancerous cells in their body, or accepted non-traditional healing in addition to traditional (I would never recommend someone totally give up traditional medicine – they are complementary I feel and should be used to support each other). As a family therapist, our Vice President has witnessed the devastation that words cause in families, even in children caught in the crossfire of adult problems. She has also seen how positive words and encouragement and love can heal a wounded soul. As a designer, our other Vice President has seen the difference in mood when a home is arranged with better colours and energy flows. So yes, we really believe positive energy will make a difference to people.

Q:         Why do you print your words on the inside of the clothes?

A:         There are several reasons for this. First, we feel that what should be important to all of us is the beauty on the inside, not what is showing on the outside. This is a way of representing that belief. Second, it is a way to reinforce “private intentions”.  Sometimes we need a concrete reminder of our intentions, and this is a way of doing that without necessarily advertising to one and all your intentions. One young woman wearing our shirts said she chooses a word each day from the shirt and carries it with her throughout the day – how cool is that as a way of holding the positive?!  Third, if we can accept that in quantum physics water can be influenced by the positive (or negative) energy around it, then printing the words on the inside is a way of influencing the energy in the body in a positive way. Finally, it is to show that this is different. This is not “just another design”. There is conscious intent and purpose in the choice of words and the printing on the inside.  Once people see this as the “energy” shirt, we have plans to kick things up a notch with our patent-pending design.

Q:         Are you saying Creo Mundi is the only answer to the problems of the world?

A:         Good heavens no! We are only one part of the great fabric of individuals and groups that are trying to make a difference in this world in a positive way.  We may have the same message as so many others, a message of Love and Hope and Courage and Peace – we are just saying it in a different way. Sometimes you have to hear the same message in many different ways before you hear what people are saying. We are just adding our “voice” to the planet, we believe in a very positive way.